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SEO

Most SEO specialists believe that listing their customers’ websites in Google My Business GMB) is a necessity in order to enhance search presence. I think they are mistaken. Recent research I have undertaken shows that this is not true in certain cases. Would Your Business Benefit from a GMB Listing? It depends…. If you are looking for local traffic, yes it will. If you do ...

SEO

Building Your Mailing Lists The first rule of email marketing is to ensure that you have permission to email the individual subscribers on your list.Second, never buy a list of email addresses, not only is it a sure fire way to up your spam rating but in some countries, it is illegal and can garner you some hefty fines. To gather subscribers for a list you’ll need on opt-in fo ...

SEO

We recently discovered that anyone searching for our address or contact details by typing 'syncrony' into the Google search box, would fail to find us on the first page of search results. We set out to discover why Google thought it appropriate to show a New York based bank in favour of a local web company that has been in business in Johannesburg for almost 20-years.

Read on to find out what we did about this real SEO problem that was in certain ways, damaging to our online reputation.

SEO

Linking Google Analytics to track internal link clicks on your website. This will allow you to track user experiences and preferences while navigating your site.

SEO

Keyword research is crucial to the success of your website's optimisation campaign. Choosing the right website keywords can produce a lof of traffic and get your website ranked high in search engine listings while choosing the wrong website keywords will leave your website on page 100 or worse, with barely any visitors at all.Many website owners think they know which website ke ...

SEO

What are Keywords?KEYWORDS are the WORDS YOUR CUSTOMERS USE TO FIND YOU (your product and your site).Success depends on your ability to match these words with the keywords used on your website. Know the words and phrases people will use to search for your products before you start building your site. Pick the wrong keywords – or worse let the web designer choose them and your s ...

SEO

Google AdWords is a Pay Per Click Advertising program which provides advertisers with a cost effective mechanism to get to potential customers in an manageable, low risk way. Not only is a Google Adwords campaign cheaper than other channels and it also provide almost instant feedback of how the campaign is doing, and can be modified and adjusted on the fly. Google clam that Ad ...

SEO

In Feb of 2009 at the SMX West Google, Yahoo and Microsoft announced a new HTML tag. The new rel="canonical" tag is designed to help reduce duplicate pages by documenting the preferred URL for a group of very similar pages. Duplicate content is a major problem for Search Engines and searchers alike. Having duplicate content on your site can lead to penalties in search rankings. ...

SEO

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