The Private House Company is an Interior Design firm run by Yvonne O’Brien. The company has retail space in three locations; 2 in Johannesburg and another in Plettenberg Bay, where the company retails a line of sophisticated home interior products which are carefully selected by Yvonne O'Brien.
The original Private House website still looked good but was showing its age from a technical perspective:
- It was difficult to update products and content
- Site links were numeric page references - an SEO nightmare, which resulted in poor presence in Google searches
Our brief was to produce a new, fresh and stylish look, at the same time as addressing these two major concerns. After some detailed research, we decided that the best way to solve these problems was to develop two sites; a stylish and user manageable marketing site that could be used to showcase the portfolio and a product based website that would be best suited to showing and managing the Private House catalog.
For the product portfolio, we chose Magento. We themed the site as a minimalist product brochure in stark white colours. Responsive design across all devices, especially smartphones was crucial.
For the portfolio site, we chose Umbraco, because of its flexibility and speed.
We are especially proud of the result. The Magento site is clean and fresh, with a looks that is a million miles away from the 'normal' Magento online store. It can be viewed here.